Posts tagged as:

social media

Using Social Media for Crisis Communication

April 28, 2011
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Recent storms are a reminder to update crisis plans
We’ve had a particularly violent storm season this Spring in the St. Louis area, but this past weekend it turned destructive.  For the 4th time in a week the local warning sirens were blaring on Friday night while I was at a local retail [...]

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Using TweetWhen to Time Your Tweets Effectively

April 25, 2011
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When it comes to your personal social media activities or those of a client, it pays to work smart.  For years now, Dan Zarrella, a self described social media scientist, has been collecting data and sharing his insights on getting the most out of your efforts.  On Twitter specifically, he has focused a lot of [...]

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Dermatology Times Addresses Social Media

October 20, 2010
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I recently had the opportunity to discuss some issues related to dermatologists and social media with a writer from the Dermatology Times, John Jesitus.  The resulting article of our conversation is available as a full website version, abridged version or the digital publication.
Like many medical specialties, Dermatology practices stand to truly benefit from a strong [...]

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Leveraging Social Media for Physician Recruiting

September 22, 2010
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The following post is an excerpt from an upcoming article in a journal for the Association of Staff Physician Recruiters.  It’s the first in a series of articles addressing the opportunities of physician recruiting through social media networks.

Utilizing Social Media in the Physician Recruiting Process
For the past two years, many hospitals and health systems have [...]

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The Anatomy of a Successful Hospital Fan Page

July 18, 2010
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Recently, I wrote a series of articles regarding the best hospital Facebook fan pages.  While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out – Children’s Hospital Boston (Children’s).  Since that time, I have had the opportunity to discuss the specifics of Children’s Facebook history and [...]

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Why a 6th Grader Going Viral on YouTube Matters to Your Business

May 13, 2010
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You probably haven’t heard the name Greyson Michael Chance before, but there’s a strong possibility you’ll be familiar with it very soon.  Every now and then the social media space launches a person from obscurity to stardom – practically overnight.  Greyson is the latest to take part in this phenomenon.
Greyson’s Viral Timeline:

2 Weeks Ago – [...]

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Strategic Social Media for Healthcare Conference

April 26, 2010
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July 26-28, 2010 New York, NY
I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and [...]

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Favorite Articles and Popular Tweets of the Week – 2/26/10

February 26, 2010
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Are you ready for another round of Friday favorites?  The following links represent our favorite articles and most popular tweets of the week.  Enjoy.
Our Favorite Articles of the Week

Twitter Hits 50 Million Tweets Per Day – While industry insiders argue over which Twitter metrics matter, it’s hard to ignore  Ben Parr’s report regarding the staggering [...]

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Build Your Own Social Network With Buddypress

February 19, 2010
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A “social network in a box” solution
If you’ve ever dreamed of creating your own successful social network, it’s no longer as difficult as it may have once seemed.  BuddyPress allows you to create your very own social network within the world’s most popular blog framework – Wordpress.  Best of all, the installation and implementation is [...]

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Is Google Buzz Worth All This…Buzz?

February 9, 2010
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As expected, today Google announced a new social feature integrated into Gmail called “Buzz”.  This is yet another effort Google has made to get more involved in the growing trend of social communication.  Their past efforts in social networking (Orkut, Jaiku, Dodgeball, etc.) are largely considered to be failures.  Will Google Buzz be a success?  [...]

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