Posts tagged as:

physicians

A Physician Review Gone Wrong

March 24, 2011
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For several years now, I have been actively involved in issues related to reputation management for physicians.  It’s an issue I’ve discussed at length with clients and offered thoughts on this blog.  Through my research, I have come across some pretty interesting examples of the challenges physicians face in a world where there are dozens [...]

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New #MDchat Hashtag Fills Important Twitter Void

October 26, 2010
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Phil Baumann (@philbaumann), creator of the popular #RNchat Twitter hashtag, recently announced a new Twitter hashtag specifically for doctors.  A growing number of health care industry insiders have been participating in various Twitter discussions for a couple of years now.  However, this is the first organized Twitter chat targeting physicians.  In my opinion, it’s a [...]

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5 of the Best Facebook Medical Practice Fan Pages

February 8, 2010
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At first discussion, many of the medical professionals I speak with don’t see the value in having a Facebook fan page.  In order to explain the benefits of these pages to physicians and practice managers I often use examples of existing pages from other practices.  Therefore, I went on a quest to find the absolute [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 3

January 27, 2010
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Implementing an effective healthcare reputation management strategy
This article is part 3 in a 3 part series regarding social media risk and strategy for healthcare professionals.

Part 1: Why doctors need to take reputation management seriously
Part 2: The mobile phone can be mightier than the sword
Part 3: Implementing an effective healthcare reputation management strategy

In the first 2 [...]

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Why Doctors Should Tweet

November 24, 2009
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And embrace other forms of social media
The way patients gather health information and research physicians/hospitals continues to change dramatically.  According to Pew Research Center,
“80% of adult Internet users look for health information online. 29% of users have looked online for information about a particular doctor or hospital.”
In fact, the AMA (American Medical Association) has recently [...]

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