Posts tagged as:

marketing

The Unintended Result of Taking a Break

July 20, 2010
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The bottom line is, I don’t have time to be writing this article.  I should be working on a proposal for a client and finalizing slides for an upcoming presentation.  Instead, I chose to take a break from my preparation and unfortunately discovered the delightful time waster – xtranormal.com.  The following video is the result [...]

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The Anatomy of a Successful Hospital Fan Page

July 18, 2010
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Recently, I wrote a series of articles regarding the best hospital Facebook fan pages.  While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out – Children’s Hospital Boston (Children’s).  Since that time, I have had the opportunity to discuss the specifics of Children’s Facebook history and [...]

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Strategic Social Media for Healthcare Conference

April 26, 2010
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July 26-28, 2010 New York, NY
I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and [...]

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Favorite Articles and Popular Tweets of the Week – 2/12/10

February 12, 2010
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Happy Friday.  Here’s a another round of our favorite articles and most popular tweets (based on clicks) of the week.  Enjoy.
Our Favorite Articles of the Week

When Does Social ‘Aggregation’ Become ‘Stealing’? – Lisa Barone of Outspoken Media makes some interesting points about the Wordpress aggregation plugin, BackType.  Is it content theft?
Wanna Write? Read Voraciously. – [...]

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Powerful Features Added to Google Place Pages

January 15, 2010
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Post updates and badges are the latest additions
For those of you unfamiliar with “Place Pages”, they are the local search listings displayed when a user searches regionally for businesses.  Yesterday, Google announced their most recent changes to Place Pages at their Google LatLong Blog.  While the changes may go unnoticed by many, at least one [...]

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Facebook Fan Pages vs. Groups

October 20, 2009
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Which is the better marketing tool?
Now that Facebook has announced it’s changes to Facebook Groups, the differences between “Groups” and “Pages” have become even more blurred.  At first glance, the new layout for Groups looks eerily similar to the Pages format.  However, a deeper look into the remaining differences illustrates two very distinctive purposes.
New Facebook [...]

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