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Leveraging Social Media for Physician Recruiting

September 22, 2010
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Tweet The following post is an excerpt from an upcoming article in a journal for the Association of Staff Physician Recruiters.  It’s the first in a series of articles addressing the opportunities of physician recruiting through social media networks. Utilizing Social Media in the Physician Recruiting Process For the past two years, many hospitals and […]

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The Unintended Result of Taking a Break

July 20, 2010
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Tweet The bottom line is, I don’t have time to be writing this article.  I should be working on a proposal for a client and finalizing slides for an upcoming presentation.  Instead, I chose to take a break from my preparation and unfortunately discovered the delightful time waster – xtranormal.com.  The following video is the […]

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The Anatomy of a Successful Hospital Fan Page

July 18, 2010
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Tweet Recently, I wrote a series of articles regarding the best hospital Facebook fan pages.  While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out – Children’s Hospital Boston (Children’s).  Since that time, I have had the opportunity to discuss the specifics of Children’s Facebook history […]

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Why a 6th Grader Going Viral on YouTube Matters to Your Business

May 13, 2010
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Tweet You probably haven’t heard the name Greyson Michael Chance before, but there’s a strong possibility you’ll be familiar with it very soon.  Every now and then the social media space launches a person from obscurity to stardom – practically overnight.  Greyson is the latest to take part in this phenomenon. Greyson’s Viral Timeline: 2 […]

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Long-Awaited Change for HootSuite URL Shortener

April 27, 2010
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Tweet Hallelujah!  Choice is a good thing. HootSuite has always been an effective, reliable and user-friendly Twitter client, but there has been one glaring flaw.  For as long as I’ve been using HootSuite (7 months and counting), their ow.ly URL shortener has served up redirects within a frame accompanied by an annoying social bar at […]

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Strategic Social Media for Healthcare Conference

April 26, 2010
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Tweet July 26-28, 2010 New York, NY I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and […]

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Microsoft Outlook Social Connector Deserves Respect

March 9, 2010
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Tweet Facebook joins LinkedIn with Outlook integration While Microsoft has long been considered an afterthought in the social media space, they have been quietly adding useful social services to their existing product line.  Just last month, Microsoft announced agreements with both Facebook and MySpace to integrate their networks with Outlook Social Connector.  In addition, they […]

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Favorite Articles and Popular Tweets of the Week – 2/26/10

February 26, 2010
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Tweet Are you ready for another round of Friday favorites?  The following links represent our favorite articles and most popular tweets of the week.  Enjoy. Our Favorite Articles of the Week Twitter Hits 50 Million Tweets Per Day – While industry insiders argue over which Twitter metrics matter, it’s hard to ignore  Ben Parr’s report […]

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Best Hospital Facebook Pages – Health Systems

February 26, 2010
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Tweet Today we conclude with our final article of the “Best Hospital Facebook Pages” series with the health system category.   This 4 part series has been categorized in the following manner: Individual hospitals Specialty hospitals Children’s hospitals Health systems Health systems are different from the other pages we have reviewed, because they each include a […]

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Best Hospital Facebook Pages – Children’s Hospitals

February 25, 2010
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Tweet If you’ve been following the AP “Best Hospital Facebook Page” series, you’ve already seen some great examples of hospital pages.  Today we are detailing the best children’s hospital pages which was the most impressive of all 4 categories.  The series is being published and categorized as follows: Individual hospitals Specialty hospitals Children’s hospitals Health […]

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