Posts tagged as:

doctors

Dermatology Times Addresses Social Media

October 20, 2010
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I recently had the opportunity to discuss some issues related to dermatologists and social media with a writer from the Dermatology Times, John Jesitus.  The resulting article of our conversation is available as a full website version, abridged version or the digital publication.
Like many medical specialties, Dermatology practices stand to truly benefit from a strong [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 3

January 27, 2010
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Implementing an effective healthcare reputation management strategy
This article is part 3 in a 3 part series regarding social media risk and strategy for healthcare professionals.

Part 1: Why doctors need to take reputation management seriously
Part 2: The mobile phone can be mightier than the sword
Part 3: Implementing an effective healthcare reputation management strategy

In the first 2 [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 2

December 15, 2009
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The mobile phone can be mightier than the sword
This article is part 2 in a 3 part series regarding social media risk and strategy for health care professionals.

Part 1: Why doctors need to take reputation management seriously
Part 2: The mobile phone can be mightier than the sword
Part 3:  Implementing an effective healthcare reputation management strategy

People [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 1

December 7, 2009
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Why doctors need to take reputation management seriously
I wasn’t surprised by the results of my search.  There are plenty of grievances being aired daily on social media sites like Twitter.  Since I believe the issue of reputation management for health care providers and medical centers is unique among all other industries, I decided to dig [...]

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Why Doctors Should Tweet

November 24, 2009
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And embrace other forms of social media
The way patients gather health information and research physicians/hospitals continues to change dramatically.  According to Pew Research Center,
“80% of adult Internet users look for health information online. 29% of users have looked online for information about a particular doctor or hospital.”
In fact, the AMA (American Medical Association) has recently [...]

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