From the category archives:

Social Media

Utilizing Fan Page Insights on Facebook

December 2, 2009
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If you haven’t created a Facebook fan page for your business yet, you may be unaware of the real benefits.  I touch on many of these benefits in my previous post, Facebook Fan Pages vs. Groups.   One of the useful tools I mention in that article is Facebook page insights.
This is Facebook’s effort to offer [...]

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8 Reasons Why Tumblr is Better Than Twitter

November 27, 2009
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And why it probably doesn’t matter anyway…
I have become dependent on Twitter for many things these days.  The service itself is brilliant in it’s simplicity, effective and borderline addictive to a loyal group of users.  But I often wonder if Twitter is doing enough to be relevant in the long-term.
Let me be clear about something [...]

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New Updates To HootSuite Make It Even Suiter

November 25, 2009
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It’s not just for Twitter anymore
I‘d like to make a confession.  I’ve been using HootSuite 2.0 for about 2 months now and I’m completely addicted to it.  We all have certain online tools we use that are essential to each day we work online.  So you might imagine my frustration Monday night when I tried [...]

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Facebook Fan Pages vs. Groups

October 20, 2009
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Which is the better marketing tool?
Now that Facebook has announced it’s changes to Facebook Groups, the differences between “Groups” and “Pages” have become even more blurred.  At first glance, the new layout for Groups looks eerily similar to the Pages format.  However, a deeper look into the remaining differences illustrates two very distinctive purposes.
New Facebook [...]

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