From the category archives:

Social Media

Should Hospitals Add Google+ to Their Social Mix?

August 2, 2011
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The following post is a point/counterpoint piece addressing the potential benefits Google+ may offer hospitals and health systems. Should hospitals jump in now, or simply observe for future consideration? Is Google+ the next big thing in healthcare, or just one more social network to manage?  I will make a case for getting involved right away, [...]

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Using TweetWhen to Time Your Tweets Effectively

April 25, 2011
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When it comes to your personal social media activities or those of a client, it pays to work smart.  For years now, Dan Zarrella, a self described social media scientist, has been collecting data and sharing his insights on getting the most out of your efforts.  On Twitter specifically, he has focused a lot of [...]

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Why a 6th Grader Going Viral on YouTube Matters to Your Business

May 13, 2010
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You probably haven’t heard the name Greyson Michael Chance before, but there’s a strong possibility you’ll be familiar with it very soon.  Every now and then the social media space launches a person from obscurity to stardom – practically overnight.  Greyson is the latest to take part in this phenomenon.
Greyson’s Viral Timeline:

2 Weeks Ago – [...]

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Long-Awaited Change for HootSuite URL Shortener

April 27, 2010
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Hallelujah!  Choice is a good thing.
HootSuite has always been an effective, reliable and user-friendly Twitter client, but there has been one glaring flaw.  For as long as I’ve been using HootSuite (7 months and counting), their ow.ly URL shortener has served up redirects within a frame accompanied by an annoying social bar at the top [...]

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Build Your Own Social Network With Buddypress

February 19, 2010
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A “social network in a box” solution
If you’ve ever dreamed of creating your own successful social network, it’s no longer as difficult as it may have once seemed.  BuddyPress allows you to create your very own social network within the world’s most popular blog framework – Wordpress.  Best of all, the installation and implementation is [...]

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Mashable’s Google Buzz Button Measures Success

February 15, 2010
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Unless you’ve been living under a rock for the last week, you’ve probably been hearing a lot about Google Buzz.  Social media experts have been praising and demonizing Google’s new service since it launched on Tuesday, February 9th.  Within days of the launch, Google made quick changes to the Buzz experience in response to consumer [...]

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Is Google Buzz Worth All This…Buzz?

February 9, 2010
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As expected, today Google announced a new social feature integrated into Gmail called “Buzz”.  This is yet another effort Google has made to get more involved in the growing trend of social communication.  Their past efforts in social networking (Orkut, Jaiku, Dodgeball, etc.) are largely considered to be failures.  Will Google Buzz be a success?  [...]

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4 Little Known Social Media Game-Changers

January 6, 2010
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Are these trends included in your social media strategy?
Greek philosopher , Heraclitus observed circa 500 B.C., “The only thing that is constant is change.”  While it appears this has been true over the last 2500 years, the speed at which change occurs is increasing dramatically.  Social media is no different so don’t blink or you [...]

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Tweaking Your Facebook Privacy Settings

December 17, 2009
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How to optimize your account for privacy
When Facebook rolled out their “new” privacy settings last week it created quite a buzz in the online community.  The truth is very few changes were made to the privacy options, but Facebook attempted to have users share more of their personal information.
How did they do it?  Upon login, [...]

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A Christmas Wishlist for Social Media Improvements

December 16, 2009
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How social media can become even better
The rapid growth of social media has transformed the web into a powerful communication and networking tool.  Over the last several years we have witnessed a tremendous amount of social innovation which is certain to continue in 2010.  While there have been many great advancements, social sites are constantly [...]

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