From the category archives:

Google

Should Hospitals Add Google+ to Their Social Mix?

August 2, 2011
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The following post is a point/counterpoint piece addressing the potential benefits Google+ may offer hospitals and health systems. Should hospitals jump in now, or simply observe for future consideration? Is Google+ the next big thing in healthcare, or just one more social network to manage?  I will make a case for getting involved right away, [...]

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5 Reasons to Claim a Google Profile Today

February 9, 2010
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The option to claim your own profile on Google and have it displayed within search results for your name has been available for nearly a year now.  With the growing popularity of social media networks, it’s surprising to see a relatively small percentage of web users have actually utilized this free service.  The truth is, [...]

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Google’s New Social Search Creates Opportunity

February 1, 2010
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Last week, Google announced the public beta release of Social Search.  The announcement was met with little fanfare as it happened to be on the same day as Apple’s iPad event.  However, the potential for SEO and other marketing opportunities created by this new shift in search should not be overlooked.
What is social search?
Google’s concept [...]

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Is Twitter The First Result For Your Name on Google?

January 18, 2010
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How 8 characters of code can make your site more relevant than your Twitter profile
Have you googled your name lately?  If so, there’s a good chance your Twitter account or another social media account is displayed as the top result.  While this may seem like a positive thing if you’re making an effort to build [...]

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