From the category archives:

Healthcare Online

Best Hospital Facebook Pages – Health Systems

February 26, 2010
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Today we conclude with our final article of the “Best Hospital Facebook Pages” series with the health system category.   This 4 part series has been categorized in the following manner:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

Health systems are different from the other pages we have reviewed, because they each include a group of hospitals rather than a [...]

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Best Hospital Facebook Pages – Children’s Hospitals

February 25, 2010
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If you’ve been following the AP “Best Hospital Facebook Page” series, you’ve already seen some great examples of hospital pages.  Today we are detailing the best children’s hospital pages which was the most impressive of all 4 categories.  The series is being published and categorized as follows:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

The online marketing folks at [...]

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Best Hospital Facebook Pages – Specialty Hospitals

February 24, 2010
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For day 2 of our “Best Hospital Facebook Page” series, we are detailing specialty hospitals that have made the most of the Facebook fan page format.  The series is being published and categorized as follows:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

Reviewing the specialty hospital category was a pleasant surprise.  There was a nice selection of pages to [...]

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Best Hospital Facebook Pages – Individual Hospitals

February 23, 2010
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Exhibiting an alert presence on Facebook
In the last several days, we have reviewed over 300 Facebook hospital fan pages.  A special thank you goes out to Ed Bennett for his efforts in tracking a large quantity of hospital pages on his website, Found In Cache.  Without this resource the process of reviewing would have taken [...]

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Best Hospital Fan Pages – Nominate Your Favorites

February 16, 2010
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As a follow up to our 5 Best Facebook Medical Practice Fan Pages, we would like to recognize the best examples of hospital and healthcare system Facebook pages.  If you know of any great examples, please nominate them (including a link) in the comments section below.

The winners will be divided up into three groups – [...]

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5 of the Best Facebook Medical Practice Fan Pages

February 8, 2010
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At first discussion, many of the medical professionals I speak with don’t see the value in having a Facebook fan page.  In order to explain the benefits of these pages to physicians and practice managers I often use examples of existing pages from other practices.  Therefore, I went on a quest to find the absolute [...]

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Best Examples of Medical Practice Fan Pages?

February 1, 2010
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Nominate your favorites in our “call for contenders”
As a follow up to my latest healthcare ORM article, I would like to recognize the 5 best examples of medical practices utilizing Facebook fan pages.  In the past 18 months, I have discovered several very good pages from practices making effective use of the format, but I’m [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 3

January 27, 2010
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Implementing an effective healthcare reputation management strategy
This article is part 3 in a 3 part series regarding social media risk and strategy for healthcare professionals.

Part 1: Why doctors need to take reputation management seriously
Part 2: The mobile phone can be mightier than the sword
Part 3: Implementing an effective healthcare reputation management strategy

In the first 2 [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 2

December 15, 2009
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The mobile phone can be mightier than the sword
This article is part 2 in a 3 part series regarding social media risk and strategy for health care professionals.

Part 1: Why doctors need to take reputation management seriously
Part 2: The mobile phone can be mightier than the sword
Part 3:  Implementing an effective healthcare reputation management strategy

People [...]

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“My Doctor Sucks” and Other Tweets I Found, Part 1

December 7, 2009
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Why doctors need to take reputation management seriously
I wasn’t surprised by the results of my search.  There are plenty of grievances being aired daily on social media sites like Twitter.  Since I believe the issue of reputation management for health care providers and medical centers is unique among all other industries, I decided to dig [...]

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