From the category archives:

Healthcare Online

The Unintended Result of Taking a Break

July 20, 2010
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The bottom line is, I don’t have time to be writing this article.  I should be working on a proposal for a client and finalizing slides for an upcoming presentation.  Instead, I chose to take a break from my preparation and unfortunately discovered the delightful time waster – xtranormal.com.  The following video is the result [...]

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The Anatomy of a Successful Hospital Fan Page

July 18, 2010
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Recently, I wrote a series of articles regarding the best hospital Facebook fan pages.  While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out – Children’s Hospital Boston (Children’s).  Since that time, I have had the opportunity to discuss the specifics of Children’s Facebook history and [...]

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Illinois Hospital Association Offers Ratings Online

May 11, 2010
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The Illinois Hospital Association (IHA), which represents nearly 200 hospitals statewide, has recently made huge strides in online transparency.  Just last month they launched IllinoisHospitals.org which reports on the quality, patient satisfaction and services of their member hospitals and health systems.
“The web site not only shares in one convenient place a description of [...]

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Strategic Social Media for Healthcare Conference

April 26, 2010
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July 26-28, 2010 New York, NY
I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and [...]

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Best Hospital Facebook Pages – Health Systems

February 26, 2010
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Today we conclude with our final article of the “Best Hospital Facebook Pages” series with the health system category.   This 4 part series has been categorized in the following manner:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

Health systems are different from the other pages we have reviewed, because they each include a group of hospitals rather than a [...]

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Best Hospital Facebook Pages – Children’s Hospitals

February 25, 2010
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If you’ve been following the AP “Best Hospital Facebook Page” series, you’ve already seen some great examples of hospital pages.  Today we are detailing the best children’s hospital pages which was the most impressive of all 4 categories.  The series is being published and categorized as follows:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

The online marketing folks at [...]

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Best Hospital Facebook Pages – Specialty Hospitals

February 24, 2010
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For day 2 of our “Best Hospital Facebook Page” series, we are detailing specialty hospitals that have made the most of the Facebook fan page format.  The series is being published and categorized as follows:

Individual hospitals
Specialty hospitals
Children’s hospitals
Health systems

Reviewing the specialty hospital category was a pleasant surprise.  There was a nice selection of pages to [...]

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Best Hospital Facebook Pages – Individual Hospitals

February 23, 2010
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Exhibiting an alert presence on Facebook
In the last several days, we have reviewed over 300 Facebook hospital fan pages.  A special thank you goes out to Ed Bennett for his efforts in tracking a large quantity of hospital pages on his website, Found In Cache.  Without this resource the process of reviewing would have taken [...]

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Best Hospital Fan Pages – Nominate Your Favorites

February 16, 2010
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As a follow up to our 5 Best Facebook Medical Practice Fan Pages, we would like to recognize the best examples of hospital and healthcare system Facebook pages.  If you know of any great examples, please nominate them (including a link) in the comments section below.

The winners will be divided up into three groups – [...]

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5 of the Best Facebook Medical Practice Fan Pages

February 8, 2010
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At first discussion, many of the medical professionals I speak with don’t see the value in having a Facebook fan page.  In order to explain the benefits of these pages to physicians and practice managers I often use examples of existing pages from other practices.  Therefore, I went on a quest to find the absolute [...]

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