From the category archives:

Healthcare Online

Should Hospitals Add Google+ to Their Social Mix?

August 2, 2011
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The following post is a point/counterpoint piece addressing the potential benefits Google+ may offer hospitals and health systems. Should hospitals jump in now, or simply observe for future consideration? Is Google+ the next big thing in healthcare, or just one more social network to manage?  I will make a case for getting involved right away, [...]

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Using Social Media for Crisis Communication

April 28, 2011
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Recent storms are a reminder to update crisis plans
We’ve had a particularly violent storm season this Spring in the St. Louis area, but this past weekend it turned destructive.  For the 4th time in a week the local warning sirens were blaring on Friday night while I was at a local retail [...]

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A Physician Review Gone Wrong

March 24, 2011
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For several years now, I have been actively involved in issues related to reputation management for physicians.  It’s an issue I’ve discussed at length with clients and offered thoughts on this blog.  Through my research, I have come across some pretty interesting examples of the challenges physicians face in a world where there are dozens [...]

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New #MDchat Hashtag Fills Important Twitter Void

October 26, 2010
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Phil Baumann (@philbaumann), creator of the popular #RNchat Twitter hashtag, recently announced a new Twitter hashtag specifically for doctors.  A growing number of health care industry insiders have been participating in various Twitter discussions for a couple of years now.  However, this is the first organized Twitter chat targeting physicians.  In my opinion, it’s a [...]

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Dermatology Times Addresses Social Media

October 20, 2010
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I recently had the opportunity to discuss some issues related to dermatologists and social media with a writer from the Dermatology Times, John Jesitus.  The resulting article of our conversation is available as a full website version, abridged version or the digital publication.
Like many medical specialties, Dermatology practices stand to truly benefit from a strong [...]

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Leveraging Social Media for Physician Recruiting

September 22, 2010
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The following post is an excerpt from an upcoming article in a journal for the Association of Staff Physician Recruiters.  It’s the first in a series of articles addressing the opportunities of physician recruiting through social media networks.

Utilizing Social Media in the Physician Recruiting Process
For the past two years, many hospitals and health systems have [...]

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The Unintended Result of Taking a Break

July 20, 2010
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The bottom line is, I don’t have time to be writing this article.  I should be working on a proposal for a client and finalizing slides for an upcoming presentation.  Instead, I chose to take a break from my preparation and unfortunately discovered the delightful time waster – xtranormal.com.  The following video is the result [...]

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The Anatomy of a Successful Hospital Fan Page

July 18, 2010
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Recently, I wrote a series of articles regarding the best hospital Facebook fan pages.  While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out – Children’s Hospital Boston (Children’s).  Since that time, I have had the opportunity to discuss the specifics of Children’s Facebook history and [...]

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Illinois Hospital Association Offers Ratings Online

May 11, 2010
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The Illinois Hospital Association (IHA), which represents nearly 200 hospitals statewide, has recently made huge strides in online transparency.  Just last month they launched IllinoisHospitals.org which reports on the quality, patient satisfaction and services of their member hospitals and health systems.
“The web site not only shares in one convenient place a description of [...]

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Strategic Social Media for Healthcare Conference

April 26, 2010
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July 26-28, 2010 New York, NY
I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and [...]

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