From the monthly archives:

April 2011

Using Social Media for Crisis Communication

April 28, 2011
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Recent storms are a reminder to update crisis plans
We’ve had a particularly violent storm season this Spring in the St. Louis area, but this past weekend it turned destructive.  For the 4th time in a week the local warning sirens were blaring on Friday night while I was at a local retail [...]

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Using TweetWhen to Time Your Tweets Effectively

April 25, 2011
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When it comes to your personal social media activities or those of a client, it pays to work smart.  For years now, Dan Zarrella, a self described social media scientist, has been collecting data and sharing his insights on getting the most out of your efforts.  On Twitter specifically, he has focused a lot of [...]

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