Strategic Social Media for Healthcare Conference

by Brett Pollard on April 26, 2010

July 26-28, 2010 New York, NY

I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York.  Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and other Web 2.0 tools.

The conference agenda is focused on providing an environment for attendees to learn from industry visionaries on how to take their online presence to the next level, integrate new media efforts with traditional approaches, and effectively engage with current and future patient-consumers.

Transforming the healthcare industry’s online presence into an engaging marketing, communications and PR strategy

My presentation abstract

Facebook Anatomy 101: Does Your Fan Page Have a Pulse?

With over 400 million users and counting, you don’t need to be sold on the power of Facebook. Healthcare organizations have already staked out their space, but the real challenge remains: how do you transform your presence attracting occasional web traffic to a powerful portal where your health branding and organizational message truly stands out. Details will be focused on policy, strategy, appearance, customization and management of Facebook pages with consideration of the unique challenges in the healthcare industry.

In this session, participants will learn about:

  • Benefits and risks of embracing Facebook for hospitals and medical practices
  • Examples of successful Facebook implementations in healthcare and the anatomy of a
  • Best practices and tips for attracting and engaging fans
  • Discover ways to launch or improve upon your Facebook page

Other conference speakers inlcude…

Lee Aase – Mayo Clinic

Mark Miller – Children’s National Medical Center

Susannah Fox – Pew Research Center

Bradley Jobling – Columbia University

and more…

If this sounds like something you or your organization would find beneficial, hopefully you will consider attending.  I look forward to connecting with even more health 2.0 advocates in New York and discussing innovative ways to improve healthcare communications.

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{ 2 comments… read them below or add one }

Mark Miller May 11, 2010 at 1:02 pm

I’m looking forward to seeing you there, Brett. I’ll be talking about social media myths and opportunities in fundraising.– and about how Children’s National Medical Center (@childrenshealth) is integrating social media into other interactive and offline tactics to support fundraising. If anyone has questions while I prepare my presentation, tweet me at @mmiller20910. It should be a great conference.

Brett Pollard May 11, 2010 at 1:39 pm

Mark – I’ll be sure to attend your presentation. Hopefully the conference will be well attended. Based on the list of speakers, I think there will be a ton of great information.

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