July 26-28, 2010 New York, NY
I‘m excited to announce an upcoming speaking engagement at the Strategic Social Media for Healthcare conference this summer in New York. Attendees for the conference will be senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and other Web 2.0 tools.
The conference agenda is focused on providing an environment for attendees to learn from industry visionaries on how to take their online presence to the next level, integrate new media efforts with traditional approaches, and effectively engage with current and future patient-consumers.
My presentation abstract
Facebook Anatomy 101: Does Your Fan Page Have a Pulse?
With over 400 million users and counting, you don’t need to be sold on the power of Facebook. Healthcare organizations have already staked out their space, but the real challenge remains: how do you transform your presence attracting occasional web traffic to a powerful portal where your health branding and organizational message truly stands out. Details will be focused on policy, strategy, appearance, customization and management of Facebook pages with consideration of the unique challenges in the healthcare industry.
In this session, participants will learn about:
- Benefits and risks of embracing Facebook for hospitals and medical practices
- Examples of successful Facebook implementations in healthcare and the anatomy of a
- Best practices and tips for attracting and engaging fans
- Discover ways to launch or improve upon your Facebook page
Other conference speakers inlcude…
Lee Aase – Mayo Clinic
Mark Miller – Children’s National Medical Center
Susannah Fox – Pew Research Center
Bradley Jobling – Columbia University
If this sounds like something you or your organization would find beneficial, hopefully you will consider attending. I look forward to connecting with even more health 2.0 advocates in New York and discussing innovative ways to improve healthcare communications.