From the monthly archives:

February 2010

Is Google Buzz Worth All This…Buzz?

February 9, 2010
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As expected, today Google announced a new social feature integrated into Gmail called “Buzz”.  This is yet another effort Google has made to get more involved in the growing trend of social communication.  Their past efforts in social networking (Orkut, Jaiku, Dodgeball, etc.) are largely considered to be failures.  Will Google Buzz be a success?  [...]

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5 Reasons to Claim a Google Profile Today

February 9, 2010
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The option to claim your own profile on Google and have it displayed within search results for your name has been available for nearly a year now.  With the growing popularity of social media networks, it’s surprising to see a relatively small percentage of web users have actually utilized this free service.  The truth is, [...]

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5 of the Best Facebook Medical Practice Fan Pages

February 8, 2010
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At first discussion, many of the medical professionals I speak with don’t see the value in having a Facebook fan page.  In order to explain the benefits of these pages to physicians and practice managers I often use examples of existing pages from other practices.  Therefore, I went on a quest to find the absolute [...]

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Favorite Articles and Popular Tweets of the Week – 2/5/10

February 5, 2010
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The weekend is just around the corner so here’s the weekly roundup of our favorite articles and most popular tweets (based on clicks).  Enjoy.
Our Favorite Articles of the Week

4 Essential Tips for Social Media Success in Your Career – Amybeth Hale from AT&T breaks down the common characteristics of 17 successful professionals with respect to [...]

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Who is Linking to Your Site on Twitter

February 2, 2010
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BackTweets and BackType Connect can help
Have you ever used Twitter search to determine what others are saying about your blog?  If so, there’s a very good chance you aren’t seeing everything being discussed.  It’s easy to find tweets that specifically mention the name of your blog, your ursername or retweets of your own posts, but [...]

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Best Examples of Medical Practice Fan Pages?

February 1, 2010
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Nominate your favorites in our “call for contenders”
As a follow up to my latest healthcare ORM article, I would like to recognize the 5 best examples of medical practices utilizing Facebook fan pages.  In the past 18 months, I have discovered several very good pages from practices making effective use of the format, but I’m [...]

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Google’s New Social Search Creates Opportunity

February 1, 2010
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Last week, Google announced the public beta release of Social Search.  The announcement was met with little fanfare as it happened to be on the same day as Apple’s iPad event.  However, the potential for SEO and other marketing opportunities created by this new shift in search should not be overlooked.
What is social search?
Google’s concept [...]

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