Best Hospital Facebook Pages – Children’s Hospitals

by Brett Pollard on February 25, 2010

If you’ve been following the AP “Best Hospital Facebook Page” series, you’ve already seen some great examples of hospital pages.  Today we are detailing the best children’s hospital pages which was the most impressive of all 4 categories.  The series is being published and categorized as follows:

The online marketing folks at most children’s hospitals have a secret.  They really know how to create, manage and promote Facebook pages.  Of the 300+ hospital pages we reviewed, the children’s hospitals were collectively the best of the bunch.  Those listed in this article represent an elite group of pages that proved to be the most difficult to narrow down.

CHOC Children’s

Location: Orange, CA

Featured Information:

  • 4,400+ fans
  • 7 photo albums
  • 31 videos
  • 50 fan photos
  • 4 fan videos
  • YouTube tab
  • Sweepstakes application

CHOC Children's sweepstakes tab

The CHOC Children’s (Children’s Hospital of Orange County) Facebook page features an array of creative ideas.  For example, the profile picture is visually appealing and they have a great “ask the doctor” video series on the page wall.  Children are recorded asking health related questions followed up by a video response from one of the CHOC physicians.  You may also want to check out the CHOC Children’s “sweepstakes” tab which utilizes a third party application from Wildfire Promotion Builder for a chance to win tickets to a local sporting event.

Monroe Carell Jr. Children’s Hospital at Vanderbilt

Location: Nashville, TN

Featured Information:

  • 6,700+ fans
  • 8 photo albums
  • 13 videos
  • 82 links

Monroe Carell Jr. various feeds powered by Social RSS

The Monroe Carell page gives consistent attention to a wide variety of features.  Careful attention is paid to the page wall, the “notes” tab is updated regularly, there are many links to health articles and they have provided several videos showcasing the hospital.  Monroe Carell has also incorporated the use of the Social RSS application to serve up 4 different RSS feeds from their website – Children’s Hospital News, Health Tips, Meet our Patients and Children’s Hospital International Services.

Children’s Hospital Boston

Location: Boston, MA

Featured Information:

  • 94,000+ fans
  • 12 photo albums
  • 65 fan photos
  • Large # of links
  • Fundraising tab
  • Twitter and YouTube integration
  • 2 eBoooks
  • 3 customized Facebook apps

Children's Hospital Boston has a fantastic profile picture

Children’s Hospital Boston has created a Facebook page by which all other hospital pages should be judged.  It’s so impressive it inspired a future Alert Presence article, “The Anatomy of a Great Hospital Facebook Page”.  The expertly designed profile picture, beautifully presented tab pages and even their own viral marketing Facebook applications have all contributed to the page attracting over 90,000 fans.

If you have a minute to browse the page, we suggest you view the “interact” tab which contains the Flu Fighter, I Saved a Life and Get Well Soon applications.

Children’s Hospitals and Clinics of Minnesota

Location: St. Paul, MN

Featured Information:

  • 2300+ fans
  • 35 photo albums
  • 9 videos
  • Twitter integration
  • YouTube integration
  • Careers tab

Children's of Minnesota responds to comments with helpful information

Children’s Hospitals and Clinics of Minnesota has done a great job of organizing some of their best features (Twitter, YouTube, Careers and Fundraising) on their “boxes” tab.  For some reason this option is often overlooked on other hospital pages.  Furthermore, there are multiple examples of helpful responses from the administrator on various wall posts (see example above).

St. Jude Children’s Research Hospital

Location: Memphis, TN

Featured Information:

  • 171,000+ fans
  • 4 photo albums
  • 98 fan photos
  • 7 videos
  • 210 links
  • Custom Facebook widget

The St. Jude is so popular it's practically a social network by itself

St. Jude Children’s Research Hospital may have the added benefit of national exposure, but it’s impossible to ignore the 171,000 fans on their page.  When the quantity of fans is so large, it requires somewhat of a strategy change and St. Jude has adapted well.  Yesterday alone, there were 13 posts from fans and the single post from St. Jude generated nearly 700 actions (see above)!

Despite all of the wall posts, St. Jude finds the time to reply to those necessitating a response.  It will be interesting to see what creative ideas they will use in the future to leverage such a huge  fan base.

Children’s National Medical Center

Location: Washington, D.C.

Featured Information:

  • 7,600+ fans
  • 14 photo albums
  • 60 fan photos
  • 6 videos + YouTube integration
  • Twitter integration

Children's National sends a private message in response to a question

The Children’s National Medical Center page is well managed and makes good use of the built-in features offered by Facebook.  In addition, they have added functionality with both YouTube and Twitter integration.  The page wall is effectively monitored and informative responses to fans are posted regularly.

Honorable Mentions:

Children’s Hospital of Philadelphia

Blair E. Batson Hospital for Children

St. Louis Children’s Hospital

Congratulations to the winners of the AP Best Hospital Facebook Pages in the Children’s Hospital category.  As always, your comments regarding this topic are welcomed. Check back tomorrow when we’ll be publishing the winners of the best Health System Facebook Pages.

Monroe Carell Jr. Children’s Hospital at Vanderbilt

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{ 4 trackbacks }

Best Hospital Facebook Pages – Individual Hospitals
February 26, 2010 at 8:33 pm
Best Hospital Facebook Pages – Specialty Hospitals
February 26, 2010 at 8:34 pm
Children’s named one of best hospital Facebook pages
March 3, 2010 at 12:02 pm
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September 12, 2011 at 12:08 pm

{ 6 comments… read them below or add one }

Cavan Reagan Reichmann February 25, 2010 at 4:31 pm

Thanks for the kind words and including Children’s Hospitals and Clinics of Minnesota here, Brett! We’re very excited to be part of it.

Cavan Reagan Reichmann
Marketing & Communications
Children’s Hospitals and Clinics of Minnesota

Twitter: @Cavan | @ChildrensMN

Ryan Paul February 26, 2010 at 10:25 am

Hi Brett,

What an honor to be a part of this list. Thank you very much for including Children’s Hospital Boston in this review. It’s so nice to hear such wonderful feedback and we’re thrilled to share this article with our colleagues.

All our best.

Ryan Paul
Social Media Specialist
Children’s Hospital Boston

[twitter] @ChildrensBoston

Brett Pollard February 26, 2010 at 4:47 pm


Congratulations. I’d like to chat with you about the Facebook page for Children’s Boston. Are you the right person to contact?

Brett Pollard February 26, 2010 at 4:49 pm


Kudos to Children’s Minnesota for a job well done. Keep up the great work.

Carol Sylvia February 27, 2010 at 9:22 am

We are and always will be fans of Children’s Hospital Boston. You saved our child’s life, supported us all emotionally, and we will forever be in your debt! CHB Rocks,and 9 North (neurosurgery) Rules!

Betsy March 1, 2010 at 2:48 pm

Congrats to the winning chidren’s hospitals. I was sad to see that a small hospital like Dayton Children’s did not make the list. We have a very active facebook fan page. Please consider us next time around. :)

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