Yet another list of New Year’s resolutions
We are already 8 days into 2010 and I am just getting around to posting a condensed version of my New Year’s Resolutions list. While I did prepare a list of resolutions on the first of the month, I have decided to share only those related to my online life. It’s interesting that many of these resolutions are related to topics I tweet or write about regularly. As my father used say, “Do as I say – not as I do”.
I will become a Gmail power user. I have used Gmail and many of the other free Google services for years. Yet I continually find myself relying on the very basic features. Of all the Google services, Gmail in particular has a tremendous number of add-ons, browser plugins and disabled features that make the Gmail experience much more powerful and productive. While I have used some of these features over the years, there are plenty of tweaks I have been putting off for quite some time. So I resolve to utilize the information and resources at Lifehacker to turbo-charge my Gmail experience.
I will redesign my blog for a phase 2 rollout. When I originally launched AlertPresence.com, my plan was to focus on the content rather than the design. As you can see, I stuck to the plan. As the volume of content continues to grow during the first quarter of 2010, there will be an increased need for a redesign. Fortunately I am using the Thesis theme for WordPress so when the time comes to freshen up the site, it should be fairly painless.
I will update my blog 3 times per week. As I am not a full time blogger, it can be difficult to find the time for writing and posting new articles. Nevertheless, I am committed to growing the readership and extending the mission of AlertPresence.com so I resolve to write at least 3 articles per week for the first quarter of 2010.
I will find a way to manage my business and personal contacts effectively on Facebook and other social media sites. Like many of you, I like to keep my personal life and my business life entirely separate. On some social media sites it can be difficult to accomplish this. For example, Facebook’s terms and conditions require you to have only account. Therefore, my only choices for having a business presence are to create a fan page (not really a good fit for me) or mix my personal friends with my business associates. Some of the recent changes made to Facebook will actually allow me to accomplish this. So I resolve to create detailed group lists on Facebook in order to effectively manage my communications. This way my business contacts only have access to my business content and my personal contacts only have access to my personal content.
I will develop and implement a personal branding strategy. Over the past 2 years, I have spent a lot of time researching social media marketing and reputation management. I have helped others create an online presence and monitor content related to their own brands. In spite of that, I have completely ignored my own personal brand. I have many social media accounts that were created (for experimental purposes) and then left largely ignored. My Google profile is nearly blank and I have done little to connect my blog to my professional life. That being said, I resolve to use resources such as Build Your Personal Brand on Facebook and Developing a Successful Personal Brand in order to build a better personal brand.
I will spend more time developing my social media business relationships. It didn’t take long for me to lose interest in social media with regards to my personal life. In the early days, I was genuinely interested in reconnecting with friends from 20 years ago and learning where their lives have taken them. My interest since then has shifted primarily to the opportunity of making new professional connections and continuing to learn about my industry. I believe that is the most beneficial aspect of social media today. There is so much great information available from so many industry professionals. I resolve to continue developing new relationship through social channels and growing those relationships for the future.
I will become an Evernote junkie. We are all inundated with ridiculous amounts of online information on a daily basis. Despite the fact that I have been using Evernote for 6 months in order to help manage all my data, I haven’t begun to unleash its potential. I recently discovered that Evernote has an official tumblelog that is full of great tips and tricks for getting the most out of their service. In 2010, I resolve to become a proficient Evernote user.